Digital 2020- Global Digital Overview
“As we start a new decade, it’s increasingly clear that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world.
This latest edition in our ongoing series of Global Digital Reports reveals that more than 4.5 billion people across the globe now use the internet, while social media users have passed the 3.8 billion mark.
Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.
Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity.
In particular, roughly 40 percent of the world’s population remains ‘unconnected’ to the internet, with the latest data indicating that women are more likely to be ‘unconnected’ compared to men.
The gender gap is particularly apparent in Southern Asia, where men are three times more likely to use social media compared to women, providing a meaningful reference for the gender gap in the region’s broader internet use.
However, almost 300 million people came online for the first time over the past 12 months, with the majority of those new users living in developing economies.
The internet is also playing an ever more important role in our lives. With the world’s internet users spending an average of 6 hours and 43 minutes online each day, the typical user now spends more than 40 percent of their waking life using the internet, and humanity will spend a combined total of 1.25 billion years using the internet during 2020.
Mobile devices will account for more than half of all the time we spend online this year, but most internet users still use a combination of mobiles and computers to access the internet.
When it comes to mobile activities, apps now account for more than 90 percent of our total time spent. The data also reveal that we’re using apps in an increasingly varied range of everyday activities, but social media still accounts for half of all the time we spend using mobile devices.
On average, the world’s internet users spend 2 hours and 24 minutes using social media across all devices each day, accounting for more than one-third of our total internet time.
We’ve added a variety of new data points to this year’s reports compared to previous editions, including a closer look at some of the world’s most popular social media platforms, and the growth of important categories like Smart Home, Ride Hailing, and Digital Advertising.
But with that, let’s get stuck into the numbers. Here’s to another year of impressive digital milestones!”
Autore: SIMON KEMP CEO, KEPIOS REPORT AUTHOR
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